A Guide to Buying Selvedge Denim with help from Scott Morrison “Typically, the most popular denims in the world are going to be a three-by-one right-hand twill weave, 10 to 12 ounces, red cast (vs. green cast), and — right now — vertical slubs rather than cross hatches,” Scott Morrison said, standing in front of a wall of 70 selvedge denims in his SoHo store, 3×1 Denim. He was not speaking in tongues; he was simply speaking the new language of denim. Morrison grew up in Rancho Mirage, CA as a golfer, went to University of Washington to play golf on a scholarship, drew up a business plan in college to launch a golf company, then finally moved to New York in 1997 and started in
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