On the evening of February 12 1951 a handful of respected buyers and fashion editors from America gathered in Florence at Villa Torrigiani, the palatial home of Giovanni Battista Giorgini. In the elegant white drawing room he and his wife, Nella, and their daughter, Matilde – both dressed in the designs of the young Roman couturier Roberto Capucci – played host, with their guests keen to see the latest fashions by a small group of Italian designers and boutique owners. They included the local Florentine designer Emilio Pucci, who had a boutique in Canzone del Mare on the island of Capri selling beachwear, as well as the already well-established couturier Simonetta Visconti and the wonderfully theatrical Emilio Schuberth, both based in Rome. That first show was
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Pitti is a special moment for GWD; Florence is a magic city and during Pitti it becomes the centre of the wold style. This year GWD wanted to share a diary, a personal ensamble of moments during a typical day at Pitti. Enjoy this stunning video produced by Matteo Bianchessi and powered by GWD & The Social Gear. Here the stylish people appeared in this short movie: Fabrizio Oriani Mary Cait Bistrow, Gianni Fontana, Denis Frison, Frank Gallucci, Luca Lanzoni, Alessio Lardini, Matteo Marucci, Massimo Mentasti, Khaled Nasr, Shuhei Nishiguchi, Thian Pillay, Angel Ramos, Alessandro Squarzi. Charley Williams and thanks too to JK Place Firenze, Lardini, Cipolla Rossa Osteria, Paltò, Comune di Firenze, and Pitti Immagine for the warmest hospitality.
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