Dino Colla, a barber from Ferrara, opened his barber shop Antica Barbieria Colla in Via Manzoni, 19 in 1904. Hundred years of history of hair and bristly beards. In Milan were 320,000 dwellers when Dino Colla was running his business in a world that is not easy to imagine today, trams, horse-drawn carriages crossing the streets and the first cars. Colla's success was largely due to his "style", the way he used to run the salon and the business. Serving customers wasn't his main duty whereas he preferred coordinating and training his staff. Thanks to his managerial approach he was able to deliver a 5-star service. Famous grooming techniques used at that time were: after shaving steaming hot towels, "sfumatura a candela" haircut, the first shampoos
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